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Armani is a designer fashion house. Giorgio Armani formed his company, Armani, in 1975, which eventually diversified into music, sport and luxury hotels. By 2001 Armani was acclaimed as the most successful designer of Italian origin.
In the 1980's an agreement was formed with L'Oreal for fragrances and beauty products to be made.
Giorgio Armani Beauty introduced it's first fragrance in 1982 called Armani for Women followed by Armani for Men in 1984. These two scents would begin a long and very successful series of fragrances launched by the Armani brand which continues to launch fragrances up to date in 2020.