Parfum
Parfum sits near the top of the concentration ladder, with roughly 15 to 30 percent perfume oil. Many houses release a Parfum version of a best seller, such as Bleu de Chanel Parfum or Sauvage Parfum, that feels richer, rounder and longer-lasting than the eau de parfum, with less of the sharp alcohol opening. Parfums wear beautifully up close and evolve slowly through the day.
Read more about Parfum
How strong is Parfum?
Perfume oil: about 15 to 30%. Typical wear: 6 to 10 hours. Projection: moderate, smooth and rich.
Best for
All-day wear, the office in cooler months, evenings and anyone with skin that eats fragrance.
How to wear it
Two or three sprays is plenty. Spray on moisturized skin for the best longevity.
Why sample first?
The same fragrance can smell and perform very differently in each concentration. A decant lets you compare versions on your own skin before you commit to a full bottle.
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