Fragrance Concentration

Fragrance is comprised of 3 main components; the aroma oil (which is the scent), water and alcohol. Perfumes come in a few different concentrations which each serve a unique purpose, with specific, carefully planned ratios to ensure maximum productivity. Eau de Toilette, Eau de Parfum, Eau de Cologne, Eau Fraiche, Extrait, Extrait de Parfum, or Parfum are the various concentrations to choose from. Concentration refers to the perfume’s strength in terms of projection & longevity- perfume concentration will influence how long the scent lasts on skin or in the air.



Extrait, Extrait de Parfum, or Parfum

Parfum, Extrait, or Extrait de Parfum all have the highest fragrance concentrations. These formulas will contain anywhere from 20 to 30 perfect perfume (or more) oil causing the concentration levels to be much greater. Parfums and extraits can last up to eight hours. Due to the high concentration, these potent variations are more expensive and usually come in smaller bottles however the fragrance lasts longer; therefore, requires less application.

  • Highest concentration level.
  • 20%-30% concentration.
  • Very long lasting & strong projection.
  • 6-8 Hour wear.


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Eau de Parfum

Eau de Parfum

Eau de parfum (aka EDP) has high concentration levels as well. The fragrance oil concentration is between 15 and 20 percent. Eau de parfum will last four to six hours without needing to reapply the scent. They are less expensive than the parfum because of the difference in oil to alcohol ratio. These scents are great options for everyday, long-lasting wear!

  • High concentration level.
  • 15%-20% concentration.
  • Long lasting & potent projection.
  • 5-6 Hour wear.


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Eau de Toilette

Eau de Toilette

Eau de toilette (aka EDT) has a fragrance oil concentration between 5 and 15 percent. Compared to the pricier and more intense options, eau de toilette is a popular choice with good quality projection. Ideal for most skin types and will last approximately three to five hours.

  • Common concentration.
  • 5%-15% concentration.
  • Performs well & good projection.
  • 4-5 Hour wear.


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Eau de Cologne

Eau de Cologne

Eau de cologne (aka EDC) has a low concentration of aroma oil- only 2 to 4 percent. Like an after-shave or a body spray, eau de cologne will last about 2 hours on the skin and won’t project very far. It's less expensive than other formats because of the added water and alcohol content. This type of scent requires more applications; thus, the bottles are often larger. These are well suited for those with sensitive skin or delicate smell.

  • Low concentration.
  • 2%-4% concentration.
  • Performs lightly & soft projection.
  • 2-3 Hour wear.


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Eau Fraiche

Eau Fraiche

Eau fraiche has the lowest fragrance concentration. Not unlike an eau de cologne, this adaptation will only last a couple of hours. Eau fraiche means “fresh water”, so naturally these formulas are made up of mostly water. About 1 to 3 percent is perfume oil with a small amount of alcohol. These are ideal for warm weather and lighter days!

  • Lowest Concentration.
  • 1%-3% Concentration.
  • Performs subtly & soft projection.
  • 1-2 Hour wear.
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