Perfume & Cologne Trends in 2020 - 2021 We’ve been noticing some patterns trending in the fragrance world and we’re loving where they’re headed! Have you caught wind of what’s popular these days? Like every industry- the perfume community also goes through waves of “what’s hot and what’s not”. For example, what was trendy and exciting in the winter of 1999 is different from what was popular in the winter of 2019. While the economy and people’s priorities shift, there’s a need for more sustainable ingredients, and a desire for more natural, pure scented fragrances that make for gender-neutral options, as well as additional attention in regard to companies making eco-friendlier marketing choices. There is a higher demand for upscale,...