As we begin 2021, new trends emerge - Stay ahead of the curve with our 2021 scent predictions!
As we’ve all concluded a year of unexpected challenges and step into a new year full of new opportunities, prospects, and chances, we felt it necessary to highlight and bring in some of that “new” with the wonderful wave of trends that you may notice in the fragrance world. Part of what makes fragrances exciting and special is how they can contribute to our overall energy, happiness, and well-being. Scent is a part of a positive human connection and we can all use a little more of that going into 2021.
Here’s what’s trending:
Androgynous Aromas: Gender constructs in the fragrance world have become a thing of the past. Brands have been introducing interesting new combinations of herbal, floral and woody muskiness that are neither “masculine nor “feminine” appealing to each individual uniquely and smelling different on each person’s skin.
Eau de Escape
Eau de Escape: We love a good escape and turns out, so does everyone else. Bright and energizing, these “Escapism” aromas are blends of oceanic marine notes, exotic florals and tropical flavors that transport you to a fragrant fantasy world. Think vacation mode in a scent!
Zen - Spa Scents
Zen - Spa Scents: As people focus more on wellness and self-care, we’ve seen a rise in the popularity of the natural smelling, botanical fragrances. Fresh, clean herbal teas and dewy grasses evoke a green organic essence that has become a major crowd pleaser and is big in 2021!
Gourmet Gourmand: Warm, sensual, and chic gourmand scents are coming back in a in every way! Sweet almond, crispy apple cinnamon, chewy toffee and golden honey are a few of our preferred desserts as well as some trendy notes that make up many of the delicious fragrance profiles to look out for this year.