As we begin 2021, new trends emerge - Stay ahead of the curve with our 2021 scent predictions! As we’ve all concluded a year of unexpected challenges and step into a new year full of new opportunities, prospects, and chances, we felt it necessary to highlight and bring in some of that “new” with the wonderful wave of trends that you may notice in the fragrance world. Part of what makes fragrances exciting and special is how they can contribute to our overall energy, happiness, and well-being. Scent is a part of a positive human connection and we can all use a little more of that going into 2021. Here’s what’s trending: Androgynous Aromas Androgynous Aromas: Gender constructs in the...

Perfume & Cologne Trends in 2020 - 2021 We’ve been noticing some patterns trending in the fragrance world and we’re loving where they’re headed! Have you caught wind of what’s popular these days? Like every industry- the perfume community also goes through waves of “what’s hot and what’s not”. For example, what was trendy and exciting in the winter of 1999 is different from what was popular in the winter of 2019. While the economy and people’s priorities shift, there’s a need for more sustainable ingredients, and a desire for more natural, pure scented fragrances that make for gender-neutral options, as well as additional attention in regard to companies making eco-friendlier marketing choices. There is a higher demand for upscale,...